PwC Becomes Premier Alpine Canada Partner and Title Sponsor of the PwC Tremblant World Cup 

Calgary, Alta. (October 3, 2024) – Alpine Canada is proud to announce a new premier partnership with PwC Canada, a business with an enduring history of helping Canadian organizations thrive.  

The multi-year partnership will see PwC Canada support Canada’s national ski team and includes title sponsorship of the PwC Tremblant World Cup taking place on December 7th and 8th at the historic Station Mont Tremblant.  World Cup ski racing returned to Tremblant in 2023 after a 40-year hiatus and last year’s event welcomed over 15,000 fans to watch the highest calibre of women’s ski racing in two World Cup Women's Giant Slalom races. PwC Canada will be integrated into the existing Tremblant World Cup brand that will be prominently displayed leading up to and during the PwC Tremblant World Cup. 

“I am delighted for Alpine Canada to launch this new partnership with PwC Canada,” said Therese Brisson, President and CEO of Alpine Canada. “PwC Canada and Alpine Canada are committed to being leaders in our respective fields and embrace shared ideals, including exemplifying excellence.   We are excited to work with PwC Canada on the Tremblant World Cup to deliver an event that excites Canadians and brings the ski community together.”  

“PwC Canada is proud to support Canada’s national ski team and to be the title sponsor of the PwC Tremblant World Cup event hosted at this world-class ski resort. Advancing high-performing women in leadership roles is critical to growth and success both in business and in sports. PwC Canada and Alpine Canada share similar values around teamwork and championing excellence. Together, we can celebrate the achievements of these great athletes and inspire future generations,” said Nicolas Marcoux, CEO and Senior Partner of PwC Canada. 

PwC Canada joins other Alpine Canada premier partners Helly Hansen, Mackenzie Investments, redtag.ca and Teck in supporting the CANskiteam and ski racing activities and participation across Canada. 

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For more information or media inquiries please contact:  

Mark Halliday 
Alpine Canada 
403 777 3204 
media@alpinecanada.org 

About Alpine Canada  

Alpine Canada is the governing body for alpine, para-alpine, and ski cross racing in Canada, as well as for Canadian ski coaches, providing education, certification, insurance, and compliance with the coaching code of conduct. With the support of valued corporate partners and donors, along with the Government of Canada, Own the Podium, the Canadian Olympic Committee, and the Coaching Association of Canada, Alpine Canada develops Olympic, Paralympic, World Championship, and World Cup athletes to stimulate visibility, inspiration, and growth in the ski community. 

About PwC 

For more information, please visit ww.pwc.com