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Get in TouchCalgary, AB (June 25, 2026) – As Alpine Canada launches a new Olympic quadrennial and sets its sights on the French Alps 2030 Olympic Winter Games, the organization is proud to announce a transformative $1 million commitment from Lance Uggla and the Uggla Family Foundation.
This leadership gift—providing a minimum of $150,000 annually over six years—will directly accelerate the performance and development of Canada’s National Ski Team across alpine, Para alpine, and ski cross disciplines. More importantly, it sets the tone for what is possible when Canadians come together to invest in excellence.
At a time when Canada ranks among the world’s best—ninth in alpine, first in ski cross, and fresh off five Para alpine medals at the Milano Cortina 2026 Paralympic Winter Games—this commitment ensures our athletes have the resources they need to push even further. Funds will strengthen coaching and technical leadership, elevate daily training and competition environments, and enhance athlete health and performance supports. It will also help unlock additional federal funding opportunities and offset rising costs tied to a challenging global training environment.
“I am proud to stand up for Canada and to support our world class athletes and coaches as they compete with the very best and pursue their Olympic dreams,” said Lance Uggla, Founder and Director of the Uggla Family Foundation and Alpine Canada Board Director. “Philanthropy is essential to the success of ski racing in Canada, and I hope our family’s commitment inspires others to get behind these incredible athletes.”
“I want to sincerely thank Lance, his daughters Cassidy, Riley and Kendall and his son Matthew for their very generous and game-changing gift,” said Therese Brisson, President and CEO of Alpine Canada. “This is more than a donation—it is a powerful vote of confidence in our athletes and our vision. Lance and his family are leading by example, and together we have an opportunity to build something extraordinary for Canada.”
For decades, donor support has helped Canadian skiers rise to the world stage, turning potential into podium performances and inspiring the next generation from coast to coast to coast. Today, the opportunity is even greater. With renewed national ambition, enhanced federal investment, and the momentum of leaders like the Uggla family, Alpine Canada is poised to build a truly world-leading system.
But we cannot do it alone.
The Uggla family has set the pace. Now we are inviting Canadians who believe in excellence, resilience, and the power of sport to join them.
Be part of the CANskiteam. Stand with our athletes. Invest in Canada’s pursuit of greatness.
👉Donate today and help power Canada’s journey to the podium: Donate Now
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For more information or media inquiries please contact:
Mark Halliday
Alpine Canada
403 777 3204
media@alpinecanada.org
About Alpine Canada
Alpine Canada is the governing body for alpine, para-alpine, and ski cross racing in Canada, as well as for Canadian ski coaches, providing education, certification, insurance, and compliance with the coaching code of conduct. With the support of valued corporate partners and donors, along with the Government of Canada, Own the Podium, the Canadian Olympic Committee, and the Coaching Association of Canada, Alpine Canada develops Olympic, Paralympic, World Championship, and World Cup athletes to stimulate visibility, inspiration, and growth in the ski community.
About the Uggla Family Foundation
Founded by Lance Uggla, the foundation’s objective is to fund initiatives and projects that align with its values and charitable pillars, providing long term benefit to the community it serves.The Uggla Family members work together to identify causes where they can create a long-lasting impact on a cause. The family wants to make commitments that last and will benefit future generations to come. As such, the Uggla Family members will endeavor to pass down and educate its members to uphold each and every commitment we make in perpetuity. The Foundation focuses on the creative arts, education, health, animal welfare and climate.