WHISTLER, BC – Febraury 9, 2017 — Future Eyewear Group in Sweden, manufactures of high quality ski helmets, goggles and eyewear under the brand “BLIZ - Protective Sports Gear”, announced today a new partnership becoming an Official Supplier of Alpine Canada.

The Canadian Alpine, Para-Alpine, and Ski Cross Team athletes will now be welcome to take advantage of “BLIZ” speed and tech helmets, as well as goggles and eyewear, keeping them safe and on top of the latest technology and styling offered in this category. 

“In our strategy to build BLIZ globally, we are proud to be a partner to the Canadian Alpine Team. As a Scandinavian brand we are quite strong in the Nordic area, and we are happy that our new products now also attracts the Canadian Ski team. We hope to build a long term cooperation with the Canadian Team, says Jan Jonsson, Founder and CEO of Future Eyewear Group” 

The partnership will increase the brands profile in the ski racing community in Canada, as younger racers and ski racing fans will see their Canadian hero’s representing BLIZ on the World Cup and soon-to-be Olympic stage. 

“Adding BLIZ – Protective Sports Gear to Alpine Canada’s exceptional supplier family in support of our athletes and teams quest for podiums on the international stage is fantastic,” said Linsey Ferguson, Vice President – Partnerships at Alpine Canada. “We are thrilled with the commitment by BLIZ to support athletes across all three disciplines of alpine, para-alpine and ski cross, including Marielle Thompson, ski cross reining Olympic gold medalist."

Canadians will have the opportunity to see BLIZ helmets and goggles worn by select Canada Ski Cross athletes at the Audi FIS Ski Cross World Cup Finals, supported by Mackenzie Investments at Blue Mountain, Ontario, March 3-5, 2017.  

For more information about BLIZ, please visit bliz.com, follow on social media, or contact:

Joze Sparovec, Diamond Head Sports, 604-938-9409

Linsey Ferguson, Alpine Canada, 416-967-9339

About BLIZ

Bliz is protective sports gear for active people. Bliz offers a wide range of functional products for all ages, whether you are an exerciser or compete at the elite level. High technical quality and timeless Scandinavian design ensures that you get the best possible flexibility and comfort during exercise. With Bliz you can keep focused on your performance.

About Alpine Canada Alpin

Alpine Canada Alpin (ACA) is the governing body for ski racing in Canada. ACA represents coaches, officials, supporters, and athletes, including the elite racers of the Canada Alpine Ski Team, the Canadian Para-Alpine Ski Team, and the 2016 Nation’s Cup winning Canada Ski Cross Team. ACA works to support Canadian athletes in their quest for the podium through the commitment of financial, technical, and human resources support.