COLD-FX® AND ALPINE CANADA ANNOUNCE NEW PARTNERSHIP

COLD-FX® AND ALPINE CANADA ANNOUNCE NEW PARTNERSHIP

Calgary, Alta. (October 22, 2019) – Alpine Canada is pleased to announce that COLD-FX® has joined as the official cold and flu partner and product for the season in support of Canada’s national team racers. COLD-FX® has also partnered with 15-time national champion and two-time Olympian Marie-Michèle Gagnon to deepen ties to Canada’s thriving ski community.

“We are thrilled to welcome COLD-FX® to Alpine Canada’s family of corporate partners at a very exciting time for us as we celebrate our 100th anniversary,” said Alpine Canada’s Chief Commercial Officer, Steve Wallace. “We look forward to bringing the ski community and COLD-FX® closer together through various initiatives across Canada in this partnership.”

COLD-FX® has a portfolio of Natural Health Products that help provide cold and flu season support. COLD-FX® Daily Support helps reduce the Frequency, Severity and Duration of cold and flu symptoms by Boosting the Immune System.  COLD-FX® First Signs® helps to relieve cold and flu symptoms when taken at the onset of symptoms.  

“COLD-FX® wants to help skiers make the most of their time on the slopes and spend less time with a cold and flu. COLD-FX® is proud to be partnering with Alpine Canada as part of their 100th anniversary and helping the Canadian Ski Team compete at their best,” said Laura Shepherd, Director of Marketing at Bausch Health, Canada Inc., which manufactures COLD-FX®.

As part of the partnership, COLD-FX® will be launching unique promotions with the ski community, including distributing ski neck buffs at upcoming Fall ski shows and sponsoring the “Win the Ultimate Ski Trip” Contest with Marie-Michèle Gagnon at the 2020 National Alpine Championships in Panorama, BC in March 2020. This package includes two round-trip flight tickets, two-night accommodations, two lift tickets, and two VIP passes to the 2020 National Alpine Championships. To enter, please visit: https://cold-fx.ca/ultimate-ski-trip/.

ABOUT ALPINE CANADA

Alpine Canada is the governing body for alpine, para-alpine and ski cross racing in Canada, as well as for Canadian ski coaches, providing education, certification, insurance and compliance with the coaching code of conduct. With the support of valued corporate partners and donors, along with the Government of Canada, Own the Podium, the Canadian Olympic Committee and the Coaching Association of Canada, Alpine Canada develops Olympic, Paralympic, World Championship and World Cup athletes to stimulate visibility, inspiration and growth in the ski community. In 2020, Alpine Canada will celebrate 100 years of rich tradition in competitive skiing in Canada.

ABOUT COLD-FX®

COLD-FX® is the #1 Pharmacist Recommended Natural Cold Remedy Brand.   A proud Canadian Company using Canadian technology and expertise and only sold in Canada.  

COLD-FX® is a brand within the Bausch Health, Canada Inc., portfolio and available at retailers nationwide. To be sure this product is right for you, always read and follow the label.

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