WILLISTON, VT. (November 1, 2016) – Dale of Norway is the official team sweater for the World Cup Canadian Ski Cross Team for the 2016 – 2017 season.  Dale of Norway, rich in World Cup and Olympic history, recently presented the team with the official sweater.  

Dale of Norway presented the Lillehammer Sweater as the official sweater of the World Cup Canadian Ski Cross team at a recent kickoff event for Canadian World Cup alpine, para-alpine, and ski cross teams.  The World Cup Canada Ski Cross Team is made up of eight athletes: Chris Del Bosco, Kevin Drury, Dave Duncan, Mathieu Leduc, Brady Leman, Kelsey Serwa, Georgia Simmerling and Marielle Thompson. The team ended their season last year ranked number one in the world with numerous podium wins and medals to their name. 

"The long-standing partnership between Dale of Norway and the Canadian Ski Cross Team brings immense pride to our athletes and organization,” says Linsey Ferguson, VP Partnerships at Alpine Canada Alpine.  "The quintessential, mountain chic style that Dale of Norway brings forward year after year, continuously makes theses sweaters and hats favorite pieces within our teams apparel.  From traveling to competition venues, to media interviews, Dale of Norway sweaters are our athletes go-to selection, ensuring a professional and comfortable presence.”

The Lillehammer Sweater was originally designed as the official sweater for the Youth Olympic Games in Lillehammer in 2016 and inspired by the Dale Olympic Lillehammer sweater in 1994.  The Lillehammer Sweater is 100% skin soft Merino wool, making it ideal as a first or second layer. Dale of Norway has designed official sweaters for every Winter Olympics and World Ski Championships since the 1956 Cortina Winter Olympic Games.  

“We are thrilled to be the official sweater of the Canadian Ski Cross team and to continue our involvement in World Cup skiing,” commented Caroline Grimsley, Sales Manager, Dale North America.  “The Canadian team personifies excellence, a characteristic that Dale of Norway shares.” 

The World Cup Canadian Ski Cross Team begins their season in Val Thorens, Franace on Friday, December 9, 2016.  A photo of the team wearing the official Dale of Norway Lillehammer Sweater. Ski Cross was born in the X Games and had its first appearance at the Vancouver Olympics in 2010, where former Canadian teammate, Ashleigh McIvor won gold.  

About Dale of Norway:

For over 130 years, Dale of Norway has been developing, producing and distributing the finest Norwegian sweaters in the world and continues to this day with new innovations in knitwear and in technical outerwear designs.  Founded in 1879 in the quaint village of Dale, the brand is best known for their premium quality, attention to detail, and beautiful classic designs inspired by beautiful Norwegian patterns and the active Norwegian lifestyle.  Dale of Norway is the only manufacturer of natural woolen products in the world today that produces knitwear from raw material to finished product in one location. The Dale of Norway factory and facility is fully operated by HydroPower since 1879. Dale of Norway is available throughout the world and in over 600 retail locations in North America. 

About Alpine Canada Alpin:

Alpine Canada is the national governing body for alpine, para-alpine and ski cross racing in Canada. With the support of valued corporate partners along with the Government of Canada, Own the Podium and the Canadian Olympic Committee, Alpine Canada develops Olympic, Paralympic, world championship and World Cup medallists to stimulate visibility, inspiration and growth in the ski community. 

PR Contacts for Additional information:  

Dale of Norway, Sue Killoran, Killoran@ezcloud.com, c: 802-522-3313

Alpine Canada, Ashley Shantz, ashantz@alpinecanada.org, c: 587-226-3007

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