Calgary, Alta. (October 17, 2017) – Nikon Canada joins Alpine Canada for the 2017-18 season as the Official Camera Partner of the Canadian Ski Teams. After a successful 2016-17 season as the headgear sponsor for para-alpine athletes Mac Marcoux and Jack Leitch, Nikon Canada has extended and expanded its partnership to the entire Alpine Canada organization, supporting all three national teams financially and with invaluable Nikon products and technology.

“We are excited for Nikon Canada to officially join the Alpine Canada family of partners, expanding upon our relationship together last season,” said Alpine Canada President and CEO, Mark Rubinstein. “Our teams will undoubtedly benefit from the great products under the Nikon umbrella, providing our coaches with best-in-class technology in the capture and analysis of our athletes while training and on tour.”

Alpine Canada partnered with Nikon during the 2016-17 season, capturing 360° video content and ‘Shot of the Day’ images at the 2017 Audi FIS Ski Cross World Cup at Blue Mountain, Ont., and the 2017 Sport Chek Canadian Championships at Mont-Tremblant, Que., bringing our fans behind-the-scenes features and race content.  You can view these videos here and here.

“We’re thrilled to be deepening our relationship with Alpine Canada,” said Amanda Mohammed, Manager, Communications and Nikon Professional Services, Nikon Canada Inc. “Last year the para-alpine team got creative and really pushed the cameras to the limits. We can’t wait to work with more athletes and coaching staff from Alpine Canada and help them capture their performances. The videos are not only useful to their training, but thrilling to play back. We’re honoured and excited to support our Canadian athletes.”

Nikon Canada is providing Alpine Canada teams with both imaging and sport optics products, including compact digital cameras, action cameras, DSLRs, rangefinders, binoculars and more, ensuring our coaches and athletes are equipped with the best content capture technology, enabling our athletes for success on the world stage.


Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies around the world. Guided by a corporate philosophy of “Trustworthiness and Creativity,” Nikon provides a wide range of products and services globally by harnessing advanced opto-electronics and precision technologies. Nikon is proud to celebrate its 100th anniversary in 2017.

For more information about Nikon’s 100th Anniversary, please visit


Nikon, At the Heart of the Image™. Nikon Inc. is a world leader in digital imaging, precision optics and photo imaging technology; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enables users to tell their stories through amazing photos and videos. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics, as well as the Nikon 1 compact interchangeable lens camera system and the KeyMission line of action cameras. Nikon Corporation, the parent company of Nikon Inc., recently announced the production of 100 million NIKKOR lenses in 2016, creating a new milestone in Nikon’s heritage of superior optics. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit


Alpine Canada is the national governing body for alpine, para-alpine and ski cross racing in Canada. With the support of valued corporate partners along with the Government of Canada, Own the Podium and the Canadian Olympic Committee, Alpine Canada develops Olympic, Paralympic, world championship and World Cup medallists to stimulate visibility, inspiration and growth in the ski community.


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