Calgary, Alta. (February 14, 2023) — Alpine Canada Alpin (ACA) is proud to announce the launch of the online Canadian Ski Team boutique on sportinglife.ca, furthering the strength of its partnership with Sporting Life. As the official retail partner of the Canadian Ski Team, Sporting Life has teamed up with ACA to make CANskiteam branded products available to fans and ski enthusiasts all across Canada. The online boutique launched today with a small, exclusive list of curated items from tees and hoodies to custom CANskiteam branded goggles, and Helly Hansen toques and ball caps.   

“Sporting Life has been a phenomenal partner of ACA since joining our sponsor family last season,” said Therese Brisson, CEO of ACA.  “The launch of this boutique allows fans anywhere in Canada to shop the boutique and show their pride and support of our nation’s best ski racers.  Having the Sporting Life’s expertise in the delivery of this initiative is a testament of great partnership and a natural evolution to our existing partnership”

“We’re proud to celebrate this significant milestone in our partnership with Alpine Canada and the Canadian Ski Team through the launch of the online CANskiteam boutique,” said Fred Lecoq, Chief Marketing Officer of Sporting Life Group. “It’s an exciting moment for Sporting Life, and for ski race fans across Canada who can wear iconic pieces that represent our national ski team. The curated collection combines ski gear and lifestyle.” 

“There is definitely a lot of demand for CANskiteam gear!” said Cassidy Gray, current Canadian Ski Team athlete. “With such a close-knit ski community in Canada, it’s cool that people will now have an opportunity to buy the gear and be part of the team in that way! This new collaboration with Sporting Life gives all our fans and supporters the chance to look the part too! Plus, the online nature of the boutique will make it accessible for all Canadians, there is nothing cooler for me than going to resorts across Canada and seeing many people wearing CANskiteam gear. As a proud Canadian athlete, we can’t wait to see this collection grow and have our passionate and supportive fans wearing the CanSkiTeam gear with us. We have always felt like everyone at home is on our team, and now it will look that way too!” 

The CANskiteam boutique is officially open online with a curated selection of products available for purchase. Fans across Canada can visit https://www.sportinglife.ca/en-CA/can-ski-team/ to shop the collection and support the CANskiteam.

Follow Canada’s Ski Team this season on Alpine Canada’s website, across social media accounts and subscribe to the newsletter.

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For more information or media inquiries please contact: 

Mark Halliday
Alpine Canada
403 777 3204
media@alpinecanada.org

About Sporting Life

Sporting Life Inc. ("Sporting Life") is Canada's premium sports and lifestyle retailer, operating 14 high end stores across Canada's largest cities. A store unlike any other, Sporting Life offers to equip Canadians with the best of everything they need to live their Sporting Life offering premium brands in outerwear, equipment and footwear from skiing and snowboarding to biking, hiking, running, tennis & more. There, you will find the most prestigious brands, products, and services to feel at your best for a life full of sports and style. 

 About Alpine Canada 

Alpine Canada is the governing body for alpine, para-alpine, and ski cross racing in Canada, as well as for Canadian ski coaches, providing education, certification, insurance, and compliance with the coaching code of conduct. With the support of valued corporate partners and donors, along with the Government of Canada, Own the Podium, the Canadian Olympic Committee, and the Coaching Association of Canada, Alpine Canada develops Olympic, Paralympic, World Championship, and World Cup athletes to stimulate visibility, inspiration, and growth in the ski community.