Helly Hansen and ACA Extend Outerwear and Apparel Partnership through 2022/2023 Season
OSLO, Norway (January 17, 2019) —Alpine Canada Alpin (ACA) and Helly Hansen have officially extended their partnership for another four years. Helly Hansen, the leading apparel provider for ski professionals around the world, will be outfitting ACA athletes, coaches and staff through the end of the winter 2022/2023 season, covering the 2022 Olympic Games in Beijing and ACA's 100th anniversary in 2020.
During the first four years of the relationship, Helly Hansen’s support has helped Canada’s top ski athletes achieve multiple podium finishes. These include Erik Guay's title in Super-G and Manuel Osborne-Paradis’ bronze medal at the 2017 World Championships in St. Mortiz, and the para-alpine team’s Mac Marcoux, Jack Leitch and Alana Ramsay’s medal-winning performances at the 2018 Paralympic Winter Games in PyeongChang.
ACA will continue to work closely with Helly Hansen to select and provide input on team apparel to develop next-generation designs, race-winning technologies and fan-centric collections.
“ACA athletes and Helly Hansen have both greatly benefitted through this relationship,” said Paul Stoneham, CEO of Helly Hansen. “Ski team athletes have contributed to our product development and the advanced apparel designs have led to better performance on the course. We look forward another 4 years working with ACA athletes, staff and coaches.”
“Alpine Canada appreciates the tremendous support Helly Hansen brings to our athletes and our program,” said Vania Grandi, president and CEO of Alpine Canada. “This is an exciting time for ACA as we embark on the new Olympic and Paralympic quadrennial, and get set to celebrate the rich, 100-year history of ski racing in Canada. We’re proud to continue to partner with Helly Hansen and showcase their brand and apparel around the world with our alpine and para-alpine teams through 2023.”
A Helly Hansen ACA-branded retail collection, featuring ACA apparel, is available every season with proceeds benefiting ACA and its athletes. For more information, visit www.hellyhansen.com.
About Helly Hansen
Founded in Norway in 1877, Helly Hansen continues to develop professional-grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with Lifa® Stay Dry Technology, and today’s award winning and patented H2Flow™ temperature regulating system.
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its ski uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world.
Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries and trusted by outdoor professionals and enthusiasts around the world. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.
About Alpine Canada
Alpine Canada is the governing body for alpine, para-alpine and ski cross racing in Canada, as well as for Canadian ski coaches, providing education, certification, insurance and compliance with the coaching code of conduct. With the support of valued corporate partners and donors, along with the Government of Canada, Own the Podium, the Canadian Olympic Committee and the Coaching Association of Canada, Alpine Canada develops Olympic, Paralympic, World Championship and World Cup athletes to stimulate visibility, inspiration and growth in the ski community. In 2020, Alpine Canada will celebrate 100 years of rich tradition in competitive skiing in Canada.