Calgary, Alta. (November 5, 2018) – Nikon Canada is proud to partner with Alpine Canada for the 2018-19 season as the Official Camera Partner of the Canadian Ski Teams. Supporting all three national teams financially and with all-important Nikon products and technology.  Two Nikon ambassadors for this partnership have been chosen: visually impaired Paralympic Champion Mac Marcoux and his new guide, Tristan Rodgers. This additional funding will help support their dreams of being on the Para-Alpine National team.

“Nikon support has made it much easier for me me to take care of expenses throughout the season while capturing great footage along the way. I am looking forward to kicking off another season with them by my side!” – Mac Marcoux, para-alpine athlete.

Alpine, ski cross and para-alpine teams have the chance to work with one of the top global camera brands in Canada and the world, a leader in camera technology. They receive new and innovative camera equipment that supports them while training on and off snow.

“During our training runs, we have been using Nikon’s best-in-class technology and our teams have definitely benefited from the equipment for race start videos and during training. All that equipment is very precious for us for a better in-depth analysis of our team’s performances.” – Stanley Hayer, Canada Ski Cross Head Coach.

Nikon Canada is providing Alpine Canada teams with both imaging and sport optics products, including compact digital cameras, action cameras, DSLRs, rangefinders, binoculars and more, ensuring our coaches and athletes are equipped with the best content capture technology, enabling our athletes for success on the world stage. One of the novelties in this year’s agreement, is that Nikon will provide a new lens to our events where our fans and ski community will be able to preview a World Cup race such as Blue Mountain Ski Cross World Cup in January 2019, that will enhance further engagement and excitement to attend a high-level World Cup event. The main focus for the season will mostly rest on behind the scenes content on all events and athletes via Alpine Canada social media platforms.

“We are thrilled to continue our partnership with Nikon Canada. Nikon cameras will provide ski fans across Canada incredible behind the scenes vantage points of our Alpine Canada ski team in action throughout the season.” – Steve Wallace, Chief Commercial Officer for Alpine Canada Alpin

Alpine Canada partnered with Nikon during the 2017-18 season, capturing 360° video content at the 2017 Lake Louise Men’s Downhill,   2018 Audi FIS Ski Cross World Cup in Nakiska, AB and the 2018 Sport Chek Ski Cross National Championships at Red Mountain, BC.
Videos can be viewed here:

Lake Louise Downhill - https://www.facebook.com/AlpineCanada/videos/10155938125011563/

Nakiska Ski Cross - https://www.facebook.com/AlpineCanada/videos/10156084332061563/

Red Mountain Ski Cross - https://www.facebook.com/AlpineCanada/videos/10156278640901563/

"We're excited to continue our partnership with Alpine Canada," said Amanda Mohammed, Sr. Manager, Marketing,Communications and NPS at Nikon Canada Inc. "It's inspiring to help these tremendous athletes achieve their goals at the highest levels of sport, and we want to congratulate the team's accomplishments at the 2018 Olympic and Paralympic Games in Pyeongchang. We are continuously amazed at how the team uses Nikon equipment to help them be competitive and we can't wait to see what they do next."

ABOUT NIKON CANADA

Nikon, At the Heart of the Image™. Nikon Inc. is a world leader in digital imaging, precision optics and photo imaging technology; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enables users to tell their stories through amazing photos and videos. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics, as well as the Nikon 1 compact interchangeable lens camera system and the KeyMission line of action cameras. Nikon Corporation, the parent company of Nikon Inc., recently announced the production of 100 million NIKKOR lenses in 2016, creating a new milestone in Nikon’s heritage of superior optics. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit www.nikon.ca

ABOUT ALPINE CANADA

Alpine Canada is the governing body for alpine, para-alpine and ski cross racing in Canada, as well as for Canadian ski coaches, providing education, certification, insurance and compliance with the coaching code of conduct. With the support of valued corporate partners and donors, along with the Government of Canada, Own the Podium, the Canadian Olympic Committee and the Coaching Association of Canada, Alpine Canada develops Olympic, Paralympic, World Championship and World Cup athletes to stimulate visibility, inspiration and growth in the ski community. In 2020, Alpine Canada will celebrate 100 years of rich tradition in competitive skiing in Canada.

Media requests and information :

Catherine Lacasse

819 421-0353 | cat@catherinelacasse.com

PJ Kwong
416 898-3095 | pjkwong@pjkwong.com