Calgary, AB (July 11, 2022) -- Alpine Canada Alpin (ACA) is pleased to announce Pierre Ruel is joining the organization as the Senior Manager of Coach Education and Development. 

Pierre is no stranger to the sport or the organization as he held the position of Technical Director with the Canadian Ski Coaches Federation for close to 13 years prior to its merger with ACA.  Pierre brings a wealth of knowledge and tremendous skill and passion to the role with strong connections in the industry.  For the past 5 years Pierre has been Head Coach and Human Performance Specialist with Cirque de Soleil and with Sidecut tuning in the role of Marketing and Education Director.

“We are very excited to have Pierre join our team,” says Jeff Thompson, Vice President Domestic Sport Programs and Events. “Pierre brings a unique skill set that we feel will be very effective given the current construct of ski coach education in the country and the opportunities that present themselves on how to continue to elevate the coaching product.  Providing a high-quality coaching program for our sport and disciplines is a priority for ACA and we look forward to Pierre’s contributions, and elevation of coach education in Canada.”

‘’I'm thrilled to join ACA and work with all provincial and territorial sport organizations to bring coaching education to the next level,” adds Pierre. “Together, I believe that we can continue to improve the current program, ultimately resulting in better support for all athletes, helping them achieve their full personal potential.” 

Pierre will be moving into this role, replacing Jenni Stielow.  Jenni has spent 6 years spearheading ACA’s Coach education initiatives and has transitioned to support Alpine Canada’s new Alpine Excel program in the capacity of Program Manager and Data Analyst.


For more information or media inquiries please contact
Kylie Robertson I Manager of Communications
krobertson@alpinecanada.org I 403-777-3204

About Alpine Canada

Alpine Canada is the governing body for alpine, para-alpine, and ski cross racing in Canada, as well as for Canadian ski coaches, providing education, certification, insurance, and compliance with the coaching code of conduct. With the support of valued corporate partners and donors, along with the Government of Canada, Own the Podium, the Canadian Olympic Committee, and the Coaching Association of Canada, Alpine Canada develops Olympic, Paralympic, World Championship, and World Cup athletes to stimulate visibility, inspiration, and growth in the ski community. In 2020/21, Alpine Canada celebrated 100 years of rich tradition in competitive skiing in Canada.

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