Jack Crawford grew up skiing in Georgian Peaks, ON, but moving to Whistler, B.C. to finish off his youth skiing career set him up to be one of the world’s best. After debuting with the Canadian World Cup team in 2016, Crawford joined the sport’s stars in 2021-22, finishing top-10 six times while earning a super-G silver medal in Kvitfjell, NOR. 

His brightest moment, however, came under the spotlight of the Beijing 2022 Olympic Games, as he finished fourth in the downhill before taking the bronze in what might end up being the final edition of the Olympic Alpine Combined. Then, stepping on the Olympic podium, he became the first Canadian to win an alpine medal since Jan Hudec in 2014. 

Following up his Olympic performance, Crawford was one of the world’s best speed skiers in 2022-23, winning the 2023 World Championship super-G in Courchevel-Méribel, FRA, while earning three downhill podium finishes on the World Cup, with a third place in Beaver Creek, Colorado, and two-second place finishes in Bormio, ITA, and Aspen, Colorado. 

He finished the 2022-23 season ranked fifth in the downhill World Cup standings. While James is his official name, his younger brother could once only pronounce “Jack,” and that’s the name he now goes by. 

Crawford took a step back from a focus on winning to improve his skiing in 2023-24, still posting top-five finishes in Val Gardena, ITA and Garmisch-Parttenkirchen, GER 

Also in  2023-24, the 1997-born Toronto, ON, native joined the highly regarded Red Bull Ski Team and quickly became one of the sport's most recognizable athletes. Still, he hopes to continue his success, aiming for more World Cup podiums and an overall title in the downhill and super-G.